Snapchat's newly introduced AI chatbot, named My AI, has received mixed reviews since its launch. Some users have criticized its prominent placement on the social media app, as it is pinned to the top of users' chat feeds and can only be removed by paid subscribers. The chatbot is powered by OpenAI's GPT technology, which is also being integrated into Microsoft's Bing search engine.
Although My AI is described by Snapchat as an "experimental, friendly, chatbot" that can assist with tasks such as answering questions, offering advice, or planning trips, confusion has arisen among users regarding its use of location data. While the chatbot may not always provide accurate responses, Snapchat has warned that its answers "may include biased, incorrect, harmful, or misleading content."
My AI has been rolled out to millions of Snapchat users worldwide, with paid subscribers gaining access to customization features, such as the ability to pin and unpin features, including My AI. In the UK, subscribers pay £3.99 per month for Snapchat+.